The Foundation Series
Building a Cohesive Strategy for Your Blog & Brand
Have you ever heard that a building is only as strong as its foundation?
The same is true with your online brand. We think sometimes that our blog may be the foundation of our online business. Or our books. Or our podcast. Or our Instagram account.
WE'VE GOT IT BACKWARDS.
Your foundation is your WHY. It is the reason that you are doing what you do online. Usually you don't have just one why, but a primary reason and a secondary.
Your brand and online presence will only be as strong as your WHY.
The Foundation Series will walk you through how to identify your WHY(s) and what it looks like in a practical way to apply that WHY to your blog, your email list, your images, and your social media presence. It will help you determine everything from whether or not you need sidebars on your blog to which social platforms you should be utilizing.
If you are just starting out, this course will help you start strong! But The Foundation Series is NOT simply for beginners. If you have been building a brand for years and have a successful blog or many book sales, but still sometimes struggle with pulling everything together, this course will help you be intentional and consistent.
The great thing? Knowing your why will help make all of your other decisions easier. If a brand reaches out to you with an opportunity, you can measure that against your why. When it comes to choosing a new theme for your blog, your why can help.
Do you have a strong foundation? Would you like to create a stronger, more effective brand to reach your goals?
Let The Foundation Series help guide you through the process of building a strong online brand from the bottom up.
Kirsten Oliphant is a writer and blogger with an MFA in Fiction and a nerdy obsession with social media, email lists, and all things platform building. When not chasing around the four tiny people at home, she is interviewing experts on the Create If Writing Podcast.